Motorcycle
Fuelled by motorsport and driven by results, RBP was founded in 1993 as the UK’s first dedicated motorcycle marketing agency.
Motorsport:
It’s in our DNA
After a successful international motorcycle racing career, RBP’s CEO Roger Burnett traded the racetrack for marketing, but his competitive spirit never slowed down. Leveraging his experience with Rothmans International and Honda Motor Europe, Roger set out to build a marketing agency driven by communication, performance and strong relationships.
Proven
Track Record
RBP quickly established itself as a pioneer in motorcycle marketing, delivering a number of industry firsts, from motorcycle track days and bespoke two-wheel tours to one of the UK’s largest rewards programmes for riders.
Over the years, RBP has worked across the entire two-wheel industry, supporting manufacturers, accessories brands, tyre companies, distributors and clothing specialists as well as leading motorsport riders and teams.
Experience that Speaks for Itself
With more than 30 years of experience, RBP is ideally placed to support the marketing activity of motorcycle brands and suppliers. Combining unrivalled industry knowledge with an extensive network of contacts, the team delivers insight-led strategies that drive real results. Whether you’re looking for support with your motorcycle marketing strategy and launch planning, exhibition design, website build or social media content, our team are here to help.
The latest from RBP
Testing! Testing! Testing!
Testing! Testing! Testing!
March 2026
Testing! Testing! Testing!
There’s no such thing as a quiet start at RBP – something Michael Burton quickly discovered when he joined the team this month as an Account Manager!
Are printed brochures making a comeback?
Are printed brochures making a comeback?
February 2026
Are printed brochures making a comeback?
This month, RBP was proud to support the production and delivery of Harley-Davidson’s 2026 model range brochures across Europe. In total, 28 versions were produced in multiple languages, representing a significant marketing investment by the iconic American manufacturer.
Once a racer, always a racer!
Once a racer, always a racer!
August 2025
Once a racer, always a racer!
Well done to our very own Roger and Alex Burnett who have just returned from undertaking the Malle London Arctic Motorcycle Adventure - an epic 2,000-mile road rally through Denmark, Sweden and Norway.
RBP x Hager PBM Ducati: a partnership driven by passion
RBP x Hager PBM Ducati: a partnership driven by passion
July 2025
RBP x Hager PBM Ducati: a partnership driven by passion
RBP was founded by former Grand Prix motorcycle racer and industry veteran Roger Burnett, our agency has spent over 30 years working alongside some of the world’s most well-known teams and riders.
27 brochures. 11 languages. 1 iconic brand.
27 brochures. 11 languages. 1 iconic brand.
May 2025
27 brochures. 11 languages. 1 iconic brand.
RBP is delighted to have delivered Harley-Davidson’s new model range brochures to support the American brand’s dealer network and customer base across Europe.
RBP goes H-D
RBP goes H-D
November 2024
RBP goes H-D
RBP staff got up close and personal with Harley-Davidson fans when they joined the H-D team at Motorcycle Live 2024. The iconic brand is one of our long-standing clients and members of our talented team spent the week on the H-D stand, meeting enthusiasts and discovering how much Harley-Davidson means to the riding community.
Let’s
Talk!
Whether you’re looking to elevate your brand, explore new ideas or simply start a conversation, the team is ready to talk, reach out at hello@rbpagency.com or call 0330 043 6227.
Get in touch
