Motorsport is in RBP’s DNA. Founded by former Grand Prix motorcycle racer and industry veteran Roger Burnett, our agency has spent over 30 years working alongside some of the world’s most well-known teams and riders.
This season, we’re proud to partner with Hager PBM Ducati in the British Superbike Championship, widely regarded as the world’s premier domestic motorcycle racing series. Led by 25-year-old siblings Jordan and Frank Bird, the team is an example of the next generation of motorsport leadership: ambitious, resilient and driven by strong family values.
However, the past month has tested that spirit like never before. Following a crash that threatened to derail their season three rounds in, the team were faced with the challenge of finding a stand-in rider on short notice – all while continuing to deliver for sponsors, engage with fans and maintain the professionalism the paddock expects.
At RBP, we’re proud to be supporting the Hager PBM Ducati team throughout the 2025 season – providing PR, social media strategy and sponsor management. Because to us, this isn’t just racing. It’s family. It’s purpose. And it’s a way of life.
