Digital
We love integrating digital channels and platforms into our marketing plans because they offer unparalleled reach, precise targeting and above all, measurable results!
Social & Online
Advertising
Meta and Google ads are highly targeted so you can reach your customers by age, gender, interests and behaviour. Last year, our average Cost-Per-Click for our clients’ Meta ads was £0.01, while the average Cost-Per-Purchase was £1.22. Some of our Google ads also delivered exceptional performance, achieving more than 64x return on investment. Can you afford not to include online advertising in your marketing plan?
Email
Marketing
While average open rates for email newsletters varies across industries, the average open rate of all emails sent via RBP’s Bespoke E-Mailer System in 2024 was 50% (vs much lower open rates of 21-37% from some other platforms). We’re not saying our e-mailer platform is better. But the data says it is.
Text Message
Marketing
Love them or hate them, SMS marketing campaigns boast an average open rate of 98%, which is significantly higher than any other marketing channel. Engagement is good too, with approximately 45% of all text messages receiving a response – although we’ve seen even higher engagement rates with some of our automotive clients. At events, SMS text message marketing can be a particularly powerful tool for businesses aiming to engage on-site customers effectively.
Let’s
Talk!
Whether you’re looking to elevate your brand, explore new ideas or simply start a conversation, the team is ready to talk, reach out at hello@rbpagency.com or call 0330 043 6227.
Get in touch
Social Media
Management
Nobody likes to be left on “read”… Social media has become pivotal for customer service, with more than 90% of social media users turning to channels like Facebook, Messenger, Instagram and WhatsApp to communicate with a brand. In 2024, our average response time to social media enquiries on client pages we manage was two hours. Could your company be making more effort on social media?