We recently helped bring the launch of VOYA’s new Hair & Scalp Elixir to life with a special overnight experience at Laceby Manor, bringing together a group of creators and media for an evening centred around wellbeing, beauty and premium hospitality.
Working alongside the Laceby Manor and VOYA teams, RBP supported the event from guest management and logistics through to coordinating the wider experience, helping to create a programme that gave guests the opportunity to discover the new product while experiencing the facilities and hospitality at Laceby Manor.
The overnight itinerary included a VOYA treatment, a guided meditation session in the Reflection Room, dining and time to enjoy the spa, alongside the product launch itself. This gave guests an introduction to the Hair & Scalp Elixir, allowing them to experience the product and brand within a relaxed environment.
