September saw our creative work with Rapid Travel move into a high-impact sporting environment as the brand became an official Leeds United Business Club Partner.
The partnership provides Rapid Travel with advertising opportunities around home matchdays at Elland Road, putting the brand in front of thousands of supporters and creating a highly visible platform for the business.
Our first creative activity went live around the Leeds United v Brentford fixture on 30 August, with a combination of static digital screens and motion graphics used throughout the stadium.
RBP worked on the creative to ensure the Rapid Travel brand translated effectively into the stadium environment, where content needs to capture attention quickly while remaining clear and recognisable across different formats and placements.
It’s always exciting to see creative work move beyond the studio and into real-world environments, particularly when it forms part of such a high-profile partnership.
For Rapid Travel, the activity provides another opportunity to build brand visibility and connect with an engaged audience through one of the UK’s most recognisable sporting environments.
